As Data Rush moved from Houston to the greater texas, they found themselves with a problem of recognition. In order to complete a successful expansion they needed to make sure their brand was recognizable enough through all brand touchpoints to succeed in the long run.
We jumped onto this project with the vision to create a solid brand experience through all collateral and marketing materials. The challenge here was to create a mark that could be faithfuly reproduced in a variety of mediums without losing its recognition.
In the end Data Rush was extremely happy with the result and find themselves well on their way to being a household name in the greater texas area.